期刊
TRENDS IN PHARMACOLOGICAL SCIENCES
卷 39, 期 10, 页码 848-852出版社
ELSEVIER SCIENCE LONDON
DOI: 10.1016/j.tips.2018.08.002
关键词
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Inquiry into declining pharmaceutical R&D efficiency has focussed on 'what' can be improved, with only brief thought given to 'who' can be improved. Here, we argue that enabling people in the idea-to-product chain to have a more holistic knowledge of the behaviours and incentives of each other can optimise R&D.
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