Forecasting the Demand for Electric Vehicles: Accounting for Attitudes and Perceptions

In the context of the arrival of electric vehicles on the car market, new mathematical models are needed to understand and predict the impact on the market shares. This research provides a comprehensive methodology to forecast the demand of a technology that is not widespread yet, such as electric cars. It aims at providing contributions regarding three issues related to the prediction of the demand for electric vehicles: survey design, model estimation, and forecasting. We develop a stated preferences (SP) survey with personalized choice situations involving standard gasoline/diesel cars and electric cars. We specify a hybrid choice model accounting for attitudes toward leasing contracts or practical aspects of a car in the decision-making process. A forecasting analysis based on the collected SP data and additional market information is performed to evaluate the future demand for electric cars.