期刊
TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW
卷 44, 期 3, 页码 379-395出版社
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.tre.2007.01.002
关键词
attribute processing strategies; information processing; road freight; variable user charging; stated choice; mixed logit
Choice behaviour studies typically assume passive bounded rationality, suggesting that decision makers process all information given to them with equal attention. However, it is probable that decision makers invoke any number of attribute processing strategies (APSs) when weighing the characteristics of candidate alternatives against one another. Utilising data from a study of urban road freight stakeholders evaluating alternative packages of component trip times, fuel costs and variable user charges, this paper shows that accounting for APS heterogeneity associate with each alternative in each choice set results in differing marginal disutilities and willingness to pay for components of travel time, compared to a model which assumes passive bounded rationality. (c) 2007 Elsevier Ltd. All rights reserved.
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