期刊
TOBACCO CONTROL
卷 17, 期 4, 页码 -出版社
BMJ PUBLISHING GROUP
DOI: 10.1136/tc.2007.023812
关键词
-
资金
- Cancer Research UK [C312/A3726] Funding Source: Medline
- NCI NIH HHS [P50 CA111236, R01 CA100362, R01 CA 100362] Funding Source: Medline
- Economic and Social Research Council [ES/G007489/1] Funding Source: researchfish
Aim: This paper examines how beliefs of smokers in the UK were affected by the removal of light'' and mild'' brand descriptors, which came into effect on 30 September 2003 for Member States of the European Union (EU). Participants: The data come from the first four waves (2002-2005) of the International Tobacco Control Policy Evaluation (ITC) Four-Country Survey, an annual cohort telephone survey of adult smokers in Canada, USA, UK and Australia (15 450 individual cases). Design: The UK ban on misleading descriptors occurred around the second wave of data collection in the ITC survey, permitting us to compare beliefs about light cigarettes among adult smokers in the UK before and after the ban, with beliefs in the three other ITC countries unaffected by the ban. Results: There was a substantial decline in reported beliefs about the benefits of light cigarettes in the UK following the policy change and an associated public information campaign, but by 2005 (ie, wave 4), these beliefs rebounded slightly and the change in beliefs was no greater than in the USA, where there was no policy change. Conclusions: The findings reveal that high levels of misperceptions about light cigarettes existed among smokers in all four countries before and after the EU ban took effect. We cannot conclude that the policy of removing some aspects of misleading labels has been effective in changing beliefs about light cigarettes. Efforts to correct decades of consumer misperceptions about light cigarettes must extend beyond simply removing light'' and mild'' brand descriptors.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据