The relationship between entrepreneurial orientation and speed to the market: The case of incubator firms in Norway

Incubators and incubator firms work to promote the development and commercialization of technology and products. This study shows that entrepreneurial orientation can help achieve this aim. Using survey data from incubator firms, we show that entrepreneurial orientation has a statistically significant positive effect on ability to bring technology and products quickly to the market. This finding is important for managers of incubator firms and managers of incubators alike as they have a common interest in speed to the market. An implication of our study is that managers of incubators should try to enhance the entrepreneurial orientation of the incubator firms. (C) 2012 Elsevier Ltd. All rights reserved.