Garnering input for recycling communication strategies at a Big Ten University

With increasing environmental challenges confronting our planet, colleges and universities are trying different approaches for minimizing their adverse environmental impacts. Among the approaches being used to revitalize campus sustainability efforts, new waste management strategies have included attempts to improve campus-recycling programs. This paper presents select findings from a comprehensive study at a large, Tier I university aimed at, among other things, informing university administration and decision makers working on the planning and implementation of a new campus-wide recycling facility and program. The researchers used a mixed-method approach to help them develop an understanding of the campus community's (1) perceived barriers to recycling, (2) recycling knowledge, (3) program preferences, and (4) environmental attitudes. The results from a web-based survey (n = 3896, RR1 = 24.9%) suggest, communication efforts for recycling programming should focus more on messages concerning what, how, and where to recycle rather than messages on why to recycle. Furthermore, the results suggest recycling-related publicity approaches should differentiate their mode and content for different segments of the community. (C) 2009 Elsevier B.V. All rights reserved.