相关参考文献
注意：仅列出部分参考文献，下载原文获取全部文献信息。Of Kaoliang, Bullets and Knives: Local Entrepreneurs and the Battlefield Tourism Enterprise in Kinmen (Quemoy), Taiwan
J. J. Zhang
TOURISM GEOGRAPHIES (2010)
Perceptions of country of origin: An approach to identifying expectations of foreign products
P. Kumara et al.
JOURNAL OF BRAND MANAGEMENT (2010)
Comparing Effects of Country Reputation and the Overall Corporate Reputations of a Country on International Consumers' Product Attitudes and Purchase Intentions
Minjeong Kang et al.
CORPORATE REPUTATION REVIEW (2010)
Investigating Factors Affecting Brand Awareness of Virtual Advertising
Yosuke Tsuji et al.
JOURNAL OF SPORT MANAGEMENT (2009)
Progress in Tourism Management: From the geography of tourism to geographies of tourism - A review
C. M. Hall et al.
TOURISM MANAGEMENT (2009)
An empirical assessment of spectator-based brand equity
Stephen D. Ross et al.
JOURNAL OF SPORT MANAGEMENT (2008)
Event tourism: Definition, evolution, and research
Donald Getz
TOURISM MANAGEMENT (2008)
Urban entrepreneurship, corporate interests and sports mega-events: the thin policies of competitiveness within the hard outcomes of neoliberalism
C. Michael Hall
SOCIOLOGICAL REVIEW (2006)
City branding: An effective assertion of identity or a transitory marketing trick?
Mihalis Kavaratzis et al.
PLACE BRANDING AND PUBLIC DIPLOMACY (2006)
Are brands forever? How brand knowledge and relationships affect current and future purchases
Franz-Rudolf Esch et al.
JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2006)
Recall and persuasion - Does creative advertising matter?
BD Till et al.
JOURNAL OF ADVERTISING (2005)
Reimaging the city - The value of sport initiatives
A Smith
ANNALS OF TOURISM RESEARCH (2005)
分享论文
