The value of information sharing for truckload shippers

This study explores the potential value to shippers of sharing load offers with carriers and obtaining carriers' responses in advance of the scheduled pickup date. Using a private transactional dataset from a large national shipper, we find that truckload spot prices increase considerably as the lead time before pickup decreases. As an extension of this empirical analysis, we develop a method to estimate near-real-time market prices, which does not currently exist in the truckload industry. A key insight is that market prices persist through time, meaning that current prices are good predictors of future prices. (C) 2015 Elsevier Ltd. All rights reserved.