Regulating the expectation of reward via cognitive strategies

Previous emotion regulation research has been successful in altering aversive emotional reactions. It is unclear, however, whether such strategies can also efficiently regulate expectations of reward arising from conditioned stimuli, which can at times be maladaptive ( for example, drug cravings). Using a monetary reward-conditioning procedure with cognitive strategies, we observed attenuation in both the physiological ( skin conductance) and neural correlates ( striatum) of reward expectation as participants engaged in emotion regulation.