Local people's perceptions of participating in conservation in a heritage site: A case study of the Wuyishan Scenery District cultural and natural heritage site in Southeastern China

The perceptions and attitudes of local people in heritage sites strongly influence their behaviour related to protecting heritage resources and improving management. In this study, we collected pertinent data through a questionnaire and group discussions to examine local people's attitudes and perceptions toward participation in heritage protection in Wuyishan Scenery District (WSD). Logistic regression was used to identify the factors that influence local people's perceptions of heritage protection behaviours. The results indicate that education level is the most critical factor in local people's initiatives to protect heritage resources. Local people with higher education levels pay more attention to the status of WSD and behave more positively with regard to conservation. Gender and income are relatively important factors in perceptions of heritage. Males have better knowledge of heritage resources than females do, and inhabitants with higher income levels are more likely to participate in protection, especially after WSD was listed as a World Heritage Site. Education level was always a key demographic factor before and after WSD's listing on the Heritage List. Household size was a significant factor before WSD was listed on the Heritage List, but it was not significant after, when household income became a significant factor.