4.7 Article

Competitive Consequences of Using a Category Captain

相关参考文献

注意:仅列出部分参考文献,下载原文获取全部文献信息。
Article Business

Store Within a Store

Kinshuk Jerath et al.

JOURNAL OF MARKETING RESEARCH (2010)

Article Business

Category management, product assortment, and consumer welfare

Shailendra Gajanan et al.

MARKETING LETTERS (2007)

Article Management

Focal supplier opportunism in supermarket retailer category management

Neil A. Morgan et al.

JOURNAL OF OPERATIONS MANAGEMENT (2007)

Article Business

Analysis of antitrust challenges to category captain arrangements

DM Desrochers et al.

JOURNAL OF PUBLIC POLICY & MARKETING (2003)