期刊
JOURNAL OF THE AMERICAN SOCIETY FOR INFORMATION SCIENCE AND TECHNOLOGY
卷 59, 期 11, 页码 1761-1775出版社
WILEY
DOI: 10.1002/asi.20892
关键词
-
Increasingly, individuals use communication technologies such as e-mail, IMs, blogs, and cell phones to locate, learn about, and communicate with one another. Not much, however, is known about how individuals relate to various personal technologies, their preferences for each, or their extensional associations with them. Even less is known about the cultural differences in these preferences. The current study used the Galileo system of multidimensional scaling to systematically map the extensional associations with nine personal communication technologies across three cultures: U.S., Germany, and Singapore. Across the three cultures, the technologies closest to the self were similar, suggesting a universality of associations with certain technologies. In contrast, the technologies farther from the self were significantly different across cultures. Moreover, the magnitude of associations with each technology differed based on the extensional association or distance from the self. Also, and more importantly, the antecedents to these associations differed significantly across cultures, suggesting a stronger influence of cultural norms on personal-technology choice.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据