Scaling of sensory impressions

Generally valid translation of the seven colors of the rainbow into the sounds of an octave was established. Over 500 replies were collected from all over the world to the questions about associations between those colors and the five basic tastes (sweet, salty, sour bitter umami) and between those colors and seven selected odors (ethereal, floral, camphor pungent, putrid, peppermint, musky). Based on the replies, a list of standard associations was constructed. Units of taste, called mniams, and odor called fooys, were introduced. These units, together with the specific permutation system, provided quantification of sensory impressions, quantitative evaluation of deviations from the standard, and translation of one sensory impression into another.