期刊
JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE
卷 24, 期 2-3, 页码 122-137出版社
TAYLOR & FRANCIS INC
DOI: 10.1080/10919392.2014.896713
关键词
societal culture; social media; GLOBE framework; Fortune Global 500; exploratory study
Building on the GLOBE study of cultural values, this article explores the impact of societal culture on organizational social media use. The analysis reported in this article is based on data collected from the Fortune Global 500 organizations regarding their use of six different types of external social media. The results of the analysis indicate that societal culture has to be considered an important factor for organizational social media use.
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