期刊
JOURNAL OF AGRICULTURAL ECONOMICS
卷 65, 期 2, 页码 505-517出版社
WILEY
DOI: 10.1111/1477-9552.12056
关键词
Fruit beverages; functional foods; hedonic price analysis; nutrition and health claims; willingness to pay
资金
- Italian Ministry of Agricultural, Food and Forestry Policy (MIPAAF)
This paper investigates the effects on prices of nutrition and health claims for foodstuffs, in addition to other attributes, using fruit beverages as a case study. The model estimation is based on revealed purchasing behaviour for fruit beverages in the north-east of Italy. Applying an hedonic price model, the price of a product is explained as a function of product attributes. The model estimate identifies the implicit retail-market-level price of specific attributes such as nutrition and health claims, ceteris paribus. Nutrition and health claims significantly affect retail prices. Our findings suggest that retail price response to nutrition and health claims differs in relation to other product attributes, showing a strong reduction of price variation among flavours when such benefits are claimed on the label.
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