An impact of manufacturing flexibility and technological dimensions of manufacturing strategy on improving supply chain responsiveness: Business environment perspective

The main objective of this research is to investigate the impact of manufacturing flexibility and technological dimensions of manufacturing strategy on responsiveness in the supply chain. Based on the theoretical background of dynamic capability, this study also examines the role of the business environment on the relationship between manufacturing flexibility and supply chain responsiveness. 144 structured surveys were collected and the partial least squares of structural equation modelling approach were utilised for data analysis. The result establishes relationships among various dimensions of manufacturing flexibility. Although the technological dimensions in manufacturing strategy of such advanced manufacturing technology (AMT) and e-procurement do not have any direct impact on new product and market flexibility, they increase supply chain responsiveness, which helps to react quickly against supply chain disruptions. More importantly, the business environment has a moderating effect on the relationship between market flexibility and supply chain responsiveness.