A FUZZY APPROACH TO BUSINESS TRAVEL AIRLINE SELECTION USING AN INTEGRATED AHP-TOPSIS-MSGP METHODOLOGY

Airline selection is a multi-criteria decision-making (MCDM) problem faced in business travel. The evaluation process primarily involves the evaluation of several complex factors for selecting an airline that will best meet business travel needs. Previous studies have proposed several different methods that a company or organization can use to evaluate or select an airline. In its proposed approach to solving airline selection, this study integrates the analytical hierarchy process (AHP) with a type of preference ordering involving the determination a solution's similarity to an ideal solution (TOPSIS) and multi-segment goal programming (MSGP). A real-life case study on selecting an airline is also presented.