期刊
INFORMATION & MANAGEMENT
卷 51, 期 8, 页码 952-963出版社
ELSEVIER
DOI: 10.1016/j.im.2014.09.003
关键词
Reputation systems; Relationship quality; Conflict handling styles; Social conformity; Perceived value of knowledge
资金
- National Natural Science Foundation of China (NSFC) [71201150, 71101136, 71090401/71090400]
Drawing upon a relationship quality framework, this study identifies how satisfaction, trust and different styles of handling conflict influence online buyers' participation intentions in reputation systems associated with a C2C online shopping platform. Furthermore, we investigate how these effects are moderated by social conformity and the perceived value of knowledge. The results of a survey of 269 online buyers indicate that satisfaction, trust and an accommodating conflict handling style positively impact the intention to submit positive ratings, whereas an avoiding conflict handling style negatively affects the intention to submit positive ratings. Implications and suggestions for future research are provided. (C) 2014 Elsevier B.V. All rights reserved.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据