期刊
INFORMATION & MANAGEMENT
卷 48, 期 1, 页码 1-8出版社
ELSEVIER
DOI: 10.1016/j.im.2010.09.001
关键词
Technology adoption; UTAUT; Cross-culture comparison; TAM; Hofstede's cultural dimensions
资金
- Hansung University
We examined the relationships of the constructs in the UTAUT model to determine how they are affected by culture. In our study, we used data from Korea and the U.S. to examine two technologies: the MP3 player and Internet banking. Results showed that the UTAUT model fits our data well. The comparison of Korea and the U.S. revealed that the effects of effort expectancy on behavioral intention and the effects of behavioral intention on use behavior were greater in the U.S. sample. The implications of this are discussed. (C) 2010 Elsevier B.V. All rights reserved.
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