Perceived value for customers in information sharing services

Purpose - This paper seeks to investigate the value enterprise customers perceive in information sharing services and the consequences of that perceived value for relationship intention. Design/methodology/approach - An impact model was developed to assess the associations between the functional and relational value perceived by enterprise customers in regards to information sharing services and their relationship commitment and loyalty intention. The model was tested on 81 firms which had participated in e-business projects subsidized by the Taiwan Government. Partial least squares was conducted to assess hypothesized information sharing marketing effects. Findings - The findings suggest that functional and relational value enterprise customers perceive in information sharing services will positively influence their relationship intention. Research limitations/implications - The proposed model provides an expanded view of the marketing effects of an information sharing service. Researchers believe this work to be a starting point for the research of the marketing effects of an information sharing service. Originality/value - The research results of this study reveal that information sharing not only can be used to support supply chain activities (i.e. facilitating supply chain management), but also can be used to support marketing activities (i.e. enhancing customer relationships).