期刊
IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT
卷 58, 期 4, 页码 613-625出版社
IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC
DOI: 10.1109/TEM.2010.2058851
关键词
Consumer acceptance; digital service management; mobile data services (MDS); personal information and communication technology (ICT) services; technology adoption; unified theory of acceptance and use of technology (UTAUT)
资金
- Research Grants Council of Hong Kong [HKUST6438/05H]
- Research Center for Electronic Commerce, Hong Kong University of Science and Technology
- National Research Foundation of Korea [전06A1301] Funding Source: Korea Institute of Science & Technology Information (KISTI), National Science & Technology Information Service (NTIS)
In today's information and communication technology (ICT)-enabled service economy, there is great interest in digital service management. While the extant technology acceptance research has mainly studied user acceptance of various ICTs, there is a dearth of research on consumer acceptance of personal ICT services. In this paper, we extend the unified theory of acceptance and use of technology to the context of ICT services by examining the moderating role of ICT service type. We tested the proposed model in a large-scale survey of 4777 consumers, including both potential and current consumers of mobile data services (MDS), of two different types of MDS: communication and infotainment services. The results strongly supported the model with service type moderating key relationships. The findings have theoretical and practical implications for digital service management in particular and service science in general.
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