Influence of front-of-pack labels (FOPL) on consumer buying

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作者

Darpan Shah¹

会议/活动: 49th Indian Dairy Association Conference, March 2023 (Gandhinagar, India)

海报摘要: Information is protection, in times when Non-communicable Diseases (NCDs) are on an increase in the country, labelling on food products act as an instrument of information for customers related to product nutritional contents. Labeling placed on the front side of the food pack are popularly called as Front of pack Labels. (FoPL). Thus, the purpose of Front of Pack Labelling (FoPL) is to empower consumers to make healthier choices of purchases by providing information about the specific nutritional quantity content in form of quality or a warning about the nutrients of concern present in the food product, in a straightforward, easy, simple and clear manner. Front-of-Pack Labels (FoPL) could serve the purpose of consumer awareness on alert for health concerns related to excess consumption of nutrients present in the food pack. The study analysis indicates that still awareness about FOPL needs to be created among consumers.

研究领域: Humanities and Social Sciences, Education, Business, Economics and Finance

附加信息

数据可用性声明: The datasets generated during and / or analyzed during the current study are available from the corresponding author on reasonable request.

知识共享许可协议: Copyright © 2024 Shah. This is an open access work distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.