Journal
JOURNAL OF WATER AND HEALTH
Volume 14, Issue 2, Pages 167-182Publisher
IWA PUBLISHING
DOI: 10.2166/wh.2015.081
Keywords
behavior; communication; education; outreach; private wells; stewardship
Categories
Funding
- United States Centers for Disease Control and Prevention (CDC) [200-2013-57301 0004]
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Educational outreach programs have the potential to increase the occurrence of private well testing and maintenance behaviors, but are not always able to successfully engage the intended audience and overcome their barriers to change. We conducted a review of literature regarding behavior change and risk communication to identify common barriers to private well stewardship and motivational strategies to encourage change, as well as best practices for communicating with well owners. Results indicated that no specific strategy will be appropriate for all audiences, as different groups of well owners will have different barriers to change. For this reason, educators must develop an understanding of their audience so they are able to identify the most significant barriers to change and select motivational strategies that will directly reduce barriers. Implications for private well outreach programs are discussed.
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