Journal
FOOD QUALITY AND PREFERENCE
Volume 21, Issue 5, Pages 539-546Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.foodqual.2010.02.004
Keywords
Choice experiment; Latent class analysis; Preference heterogeneity
Categories
Ask authors/readers for more resources
An increasing interest and concern among consumers in the ways in which food is produced has led to a need for differentiation in production methods in directions valued by consumers. In this study we used a choice experiment to analyse the importance of the production method, such as organic production and methods emphasising animal welfare or consumer health, and country of origin on the selection of broiler meat by Finnish consumers. The results revealed very strong positive perceptions of domestically produced broiler products. The effect of production method was significant but minor. Emphasising animal welfare in production particularly increased the probability of consumer choice. We also tested the effect of providing production information either in labels or verbally, and found that well-established labels have positive impacts whereas non-familiar labels may be counter-productive. Latent class analysis revealed the heterogeneity of consumer preferences, but did not facilitate the profiling of consumer groups based on socioeconomic data. (C) 2010 Elsevier Ltd. All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available