Journal
FOOD QUALITY AND PREFERENCE
Volume 20, Issue 7, Pages 463-471Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.foodqual.2009.03.010
Keywords
Nutritional information; Choice experiment; Consumer preference; Spain
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The European Union is implementing new regulations regarding the provision of nutritional information on food products. A random utility model is used to evaluate European consumers' valuation of two general types of nutritional information: nutritional facts panel label and a nutritional claim (i.e., a light claim). Results suggest that although consumers value both types of nutritional information, nutritional facts panel label is valued more than a specific nutritional claim. Specifically, using a choice experimental approach, consumers' willingness to pay a premium is about twice as much more for a box of breakfast cookies with a nutrition label than for a box of breakfast cookies with a light nutritional claim. These findings have important implications for the European food industry and policy makers. (C) 2009 Elsevier Ltd. All rights reserved.
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