Journal
FOOD QUALITY AND PREFERENCE
Volume 20, Issue 2, Pages 156-165Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.foodqual.2008.07.006
Keywords
Animal welfare; Beef; Origin; Market segmentation; Conjoint analysis
Categories
Funding
- Asociacion de Plantas Faenadoras AG [FIA-PI-C-2005-1-P-010]
- Universidad Austral de Chile
- Universidad de La Frontera
- Pontificia Universidad Catolica de Chile
- Fundacion para la Innovacion Agraria, FIA
- DIUFRO120601
- FONDECYT [1080146]
Ask authors/readers for more resources
Considering the importance that animal welfare has attained in developed Countries, a personal interview of 770 regular meat buyers in the Bio-Bio and Araucania regions of Chile was conducted to determine the importance of information regarding animal treatment prior to slaughter in the decision-making process when buying beef, to discover the willingness to pay more for this attribute and to distinguish different buyer segments. Using a conjoint analysis design, those Surveyed were asked to put eight products in Order according to their preference, given the following alternatives: domestic or imported beef, with or without information on animal treatment prior to slaughter and two price options. Origin and information regarding animal treatment were more important than price. Animal welfare is perceived as a desirable condition, but consumers are riot willing to pay significantly more when buying meat in Order to gain information about animal handling. Through a cluster analysis, four segments were distinguished in each region, with consumers who consider origin as the most important attribute predominating. (C) 2008 Elsevier Ltd. All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available