Journal
FOOD POLICY
Volume 49, Issue -, Pages 137-150Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.foodpol.2014.07.002
Keywords
Animal welfare; Carbon footprint; Choice experiment; Food labeling; Free range; Organic food; Sustainable food; Willingness to pay (WTP)
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Funding
- National Research Foundation of Korea [22B20130000031] Funding Source: Korea Institute of Science & Technology Information (KISTI), National Science & Technology Information Service (NTIS)
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There are various sustainability certifications and claims for food products that focus on environmental or ethical benefits. These claims empower consumers to make informed purchasing decisions that take environmental and ethical considerations into account. This paper compares consumers' preferences for four types of sustainability claims related to organic meat, free range, animal welfare and carbon footprint. Using a choice experiment on a chicken breast product, our results show that nine in every ten Belgian consumers favor free range claims, which are also valued the most highly, attracting premiums ranging from 43% to 93%. Our study also shows that a vast majority of consumers (87%) would welcome the introduction of an EU level animal welfare label. The carbon footprint labels and the organic labels are less appealing to consumers, who have lower willingness to pay for these labels. Belgian consumers prefer the national Belgian organic food logo, certified by a private organization, to the newly-introduced EU organic food logo. (c) 2014 Elsevier Ltd. All rights reserved.
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