Journal
FOOD POLICY
Volume 33, Issue 6, Pages 624-630Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.foodpol.2008.02.003
Keywords
Consumers; UK; Food assurance; Scepticism; Q methodology
Categories
Funding
- Economic and Social Research Council's Science [RES-151-25-00035]
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The problem of trust in food production and regulation has increasingly been raised as a practical and policy issue in recent years and one solution has been to provide more and better information about food production and regulation, especially through food assurance schemes. To look for evidence that this might be successful, this paper uses a small empirical study of how UK consumers think about food information and food assurance claims. using a statement sorting exercise (Q methodology) to identify key factors or shared views. We found that our consumers, despite differences in sociodemographics, gender, diet and shopping habits, tended to share a baseline of scepticism about food information and food assurance claims. We speculate that such scepticism may mean that, rather than providing a solution to the problem of distrust, food assurance schemes may themselves come to be distrusted. (C) 2008 Elsevier Ltd. All rights reserved.
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