Journal
EXPERT SYSTEMS WITH APPLICATIONS
Volume 40, Issue 9, Pages 3775-3783Publisher
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.eswa.2012.12.089
Keywords
Fuzzy AHP; Membership functions; Customisation; Current account; Banking
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Fuzzy AHP is a hybrid method that combines Fuzzy Set Theory and AHP. It has been developed to take into account uncertainty and imprecision in the evaluations. Fuzzy Set Theory requires the definition of a membership function. At present, there are no indications of how these membership functions can be constructed. In this paper, a way to calibrate the membership functions with comparisons given by the decision-maker on alternatives with known measures is proposed. This new technique is illustrated in a study measuring the most important factors in selecting a student current account. (C) 2012 Elsevier Ltd. All rights reserved.
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