Journal
EUROPEAN REVIEW OF AGRICULTURAL ECONOMICS
Volume 39, Issue 3, Pages 489-510Publisher
OXFORD UNIV PRESS
DOI: 10.1093/erae/jbr039
Keywords
choice experiment; locally produced food; organic foods; processed product; willingness-to-pay; Q11; Q13
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Funding
- National Research Initiative of the USDA, CSREES [2005-35618-15646]
- Ohio State University
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Using stated preference data from Kentucky and Ohio, USA, we estimate consumer willingness-to-pay for varieties of a processed food product (blackberry jam) that are differentiated with respect to their local production labelling and a series of other value-added claims. Results show that consumers were willing to pay more for the product indicating locally produced, produced in their state or in a well-identified multi-state region. Consumers were willing to purchase organic products, although there might be some confusion as to the meaning of the organic logo. Our results also supported the notion that consumers are willing to support small family farms.
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