Capacitated location model with online demand pooling in a multi-channel supply chain

This paper presents a location model that assigns online demands to the capacitated regional warehouses currently serving in-store demands in a multi-channel supply chain. The model explicitly considers the trade-off between the risk pooling effect and the transportation cost in a two-echelon inventory/logistics system. Keeping the delivery network of the in-store demands unchanged, the model aims to minimize the transportation cost, inventory cost, and fixed handling cost in the system when assigning the online demands. We formulate the assignment problem as a non-linear integer programming model. Lagrangian relaxation based procedures are proposed to solve the model, both the general case and an important special case. Numerical experiments show the efficiency of our algorithms. Furthermore, we find that because of the pooling effect the variance of in-store demands currently served by a warehouse is an important parameter of the warehouse when it is considered as a candidate for supplying online demands. Highly uncertain in-store demands, as well as low transportation cost per unit, can make a warehouse appealing. We illustrate with numerical examples the trade-off between the pooling effect and the transportation cost in the assignment problem. We also evaluate the cost savings between the policy derived from the model, which integrates the transportation cost with the pooling effect, and the commonly used policy, which is based only on the transportation cost. Results show that the derived policy can reduce 1.5-7.5% cost in average and in many instances the percentage of cost savings is more than 10%. (C) 2010 Elsevier B.V. All rights reserved.