Journal
ENERGY POLICY
Volume 51, Issue -, Pages 854-862Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.enpol.2012.09.044
Keywords
Spillover; Wind power; Green consumerism
Funding
- National Science Foundation [EPS-0904155]
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In this paper, we discuss what might be termed an action-based learning approach to promoting important pro-environmental actions, such as support for or acceptance of environmental policy. Such an approach involves promoting simple and easy behaviours as entry points for more radical steps towards sustainability, referred to as catalytic or wedge behaviours. Despite the obvious need for innovative approaches to promote important pro-environmental behaviour, and sound theoretical backing for such concepts, there is a lack of research testing the key propositions of this approach. In a survey study based on a random sample of residents of the state of Maine, USA, we find that both everyday green behaviour and the acceptance of an expansion of wind power are rooted in environmental concern and that everyday green behaviour gives a significant contribution to predicting acceptance of wind power when controlling for environmental concern. Hence, the promotion of everyday green behaviours may prepare the grounds for increasing acceptance of more far-reaching changes in the population, such as an expansion of wind power. (C) 2012 Elsevier Ltd. All rights reserved.
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