Journal
ECOLOGICAL ECONOMICS
Volume 107, Issue -, Pages 163-176Publisher
ELSEVIER SCIENCE BV
DOI: 10.1016/j.ecolecon.2014.07.007
Keywords
Intrinsic motivations; Extrinsic motivations; Social norms; Recycling; Waste reduction; Green preferences
Funding
- University of Ferrara iniziative di internazionalizzazione
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It is only recently that EU policies have started defining targets for waste reduction despite waste prevention being at the top of the 'waste hierarchy'. Against this backdrop, we examine whether individual behaviour towards waste reduction is more strongly driven by extrinsic motivations such as social norms, or intrinsic motivations, such as altruistic preferences. We exploit a new survey covering 22,759 individuals from EU27 countries. Our results suggest that individual preferences matter to move beyond an orientation based on recycling, to achieve a reduction of the sources of waste. Behaviour patterns which lead to waste reduction are seldom socially oriented, seldom exposed to peer pressure, and very reliant on purely 'altruistic' attitudes. (C) 2014 Elsevier B.V. All rights reserved.
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