Journal
DERMATOLOGIC CLINICS
Volume 27, Issue 2, Pages 133-+Publisher
W B SAUNDERS CO-ELSEVIER INC
DOI: 10.1016/j.det.2008.11.010
Keywords
Viral marketing; Web 2.0; YouTube; Twitter; MySpace; Facebook; Social media
Categories
Funding
- University of Colorado Denver
- School of Medicine
- Colorado Health Informatics Collaboration
- National Cancer Institute [K-07 CA92550]
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Social media websites, such as YouTube, Facebook, MySpace, Twitter, and Second Life (R) are rapidly emerging as popular sources of health information especially for teens and young adults. Social media marketing carries the advantages of low cost, rapid transmission through a wide community, and user interaction. Disadvantages include blind authorship, lack of source citation, and presentation of opinion as fact. Dermatologists and other health care providers should recognize the importance of social media websites and their potential usefulness for disseminating health information.
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