Journal
DECISION SUPPORT SYSTEMS
Volume 45, Issue 4, Pages 822-832Publisher
ELSEVIER
DOI: 10.1016/j.dss.2008.02.002
Keywords
E-mail; Interactive messaging; Instant messaging; Media richness theory (MRT); Flow; Communication outcome
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This study examined how two communication media (e-mail and instant messaging) affected Communication outcomes; and, more specifically, how these two media influenced the relationship between flow experience and communication outcomes. An experiment was conducted on a college campus using 94 student subjects. Communication outcomes were collected using a questionnaire. Data were analyzed using MANCOVA (multivariate analysis of covariance) and discriminant analysis. Playfulness was used as a covariate, The analysis showed that the e-mail group appeared to have higher communication quality and effectiveness. A significant relationship was found to exist between flow and communication outcomes when the communication medium was e-mail; but no significant relationship was found to exist when the communication medium was instant messaging. Playfulness, a covariate, affected the relationship between the media type and communication outcomes. (C) 2008 Elsevier B.V. All rights reserved
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