Journal
JOURNAL OF BROADCASTING & ELECTRONIC MEDIA
Volume 44, Issue 4, Pages 635-654Publisher
BROADCAST EDUC ASSOC
DOI: 10.1207/s15506878jobem4404_7
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We examined the impact of motivation, interpersonal attraction, and parasocial interaction (PSI) on listening to public affairs talk radio. Hierarchical regression identified several results. PSI and exciting entertainment motivation predicted intentional and frequent listening to a favorite host. PSI, task attraction, and information motivation predicted regarding a host as an important source of information. PSI, information motivation, task attraction, and pass time/habit motivation predicted reeling that a host influenced attitudes. PSI, information motivation, and pass time/habit motivation predicted following a host's advice to act on societal concerns.
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