Journal
COMMUNICATIONS IN STATISTICS-THEORY AND METHODS
Volume 32, Issue 11, Pages 2185-2206Publisher
MARCEL DEKKER INC
DOI: 10.1081/STA-120024475
Keywords
paired comparisons; multiple comparisons; Bradley-Terry model; multinomial logit model; fractional factorial designs; orthogonal main effect plans
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In this article we establish the choice sets in the D-optimal design for a choice experiment for testing main effects and for testing main effects and two-factor interactions, when there are k attributes, each with two levels, for choice set size m. We also give a method to construct optimal and near-optimal designs with small numbers of choice sets.
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