Journal
INTERNATIONAL JOURNAL OF MODERN PHYSICS C
Volume 14, Issue 1, Pages 95-98Publisher
WORLD SCIENTIFIC PUBL CO PTE LTD
DOI: 10.1142/S0129183103004255
Keywords
econophysics; sociophysics; marketing; advertising
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The traditional Sznajd model, as well as its Ochrombel simplification for opinion spreading, is applied to marketing with the help of advertising. The larger the lattice, the smaller the amount of advertising is needed to convince the whole market.
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