Strategizing as lived experience and strategists' everyday efforts to shape strategic direction

This paper draws together the ethnographic and ethnomethodological/conversation analytic traditions to outline an innovative and multidisciplinary approach for researching strategists-at-work. Ethnography is premised upon close-up observation of naturally occuring routines over time/space dimensions and ethnomethodology/conversation analysis, upon a study of people's practices and inherent tacit 'methods' for doing social and political life, much of which is accomplished through talk. Through the observation and recording of strategists talk-based interactive routines and from drawing upon seminal studies within the social sciences, the paper aims to map out a number of analytical routes for a fine-grained analysis of strategists' linguistic skills and forms of knowledge for strategizing. This includes their speaking of morals and the assembly of emotion as they construct a shared definition of the future. To illustrate the approach and its scope, the paper draws upon one ethnomethodologically informed ethnography. It will specifically focus upon aspects of the relational-rhetorical basis of strategic effectiveness as constituted by one strategist who was judged, from amongst a group of six, to have influenced strategic processes.