Journal
INDUSTRIAL MARKETING MANAGEMENT
Volume 33, Issue 1, Pages 29-35Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.indmarman.2003.08.007
Keywords
global supply base; information systems; human factor
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Developing effective business relationships with suppliers is hard work, especially when suppliers are located in different parts of the globe. Doing business with a supplier in China entails a very different set of fundamental elements than with one in the United States or Europe. As such, managers cannot rely on information systems to conduct business with global suppliers, but in many cases must travel to the location and visit with the supplier face to face to build an effective business relationship. In this article, 11 key issues that buying organizations should consider in their efforts to manage a global supply base are presented. These issues focus on the need for the human factor in establishing positive supplier relationships and the development of a high-performing global supply base. (C) 2003 Elsevier Inc. All rights reserved.
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