4.4 Article Proceedings Paper

A prospective and retrospective look at the diffusion model

Journal

JOURNAL OF HEALTH COMMUNICATION
Volume 9, Issue -, Pages 13-19

Publisher

TAYLOR & FRANCIS INC
DOI: 10.1080/10810730490271449

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In this article we discuss how the diffusion model originally was created, some of the most important ways in which it has evolved over the past 30 years, and its future prospects.

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