Journal
AMERICAN BEHAVIORAL SCIENTIST
Volume 48, Issue 5, Pages 562-577Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/0002764204271496
Keywords
young children; media use; heavy television use; household television; reading skills
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In American homes, the television is on approximately 6 hours a day on average. Yet little is known about the impact of growing up in the near constant presence of television. This study examines the prevalence and developmental impact of heavy-television households on very young children aged 0 to 6 drawn from a nationally representative sample (N = 756). Thirty-five percent of the children lived in a home where the television is on always or most of the time, even if no one is watching. Regardless of their age, children from heavy television households watched more television and read less than other children. Furthermore, children exposed to constant television were less likely to be able to read than other children.
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