Journal
INTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT
Volume 25, Issue 2, Pages 180-201Publisher
EMERALD GROUP PUBLISHING LTD
DOI: 10.1108/01443570510577029
Keywords
manufacturing systems; supply chain management; strategic alignment; outsourcing; decision making; competitive strategy
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Purpose - This paper describes research that has sought to create a formal and rational process that guides manufacturers through the strategic positioning decision. Design/methodology/approach - The methodology is based on a series of case studies to develop and test the decision process. Findings - A decision process that leads the practitioner through an analytical process to decide which manufacturing activities they should carryout themselves. Practical implications - Strategic positioning is concerned with choosing those production related activities that an organisations should carry out internally, and those that should be external and under the ownership and control of suppliers, partners, distributors and customers. Originality/value - This concept extends traditional decision paradigms, such as those associated with make versus buy and outsourcing, by looking at the interactions between manufacturing operations and the wider supply chain networks associated with the organisation.
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