Exploring the perception of social characteristics in faces using the isolation effect

The age, sex, and distinctiveness of faces can be judged from objective and partially independent facial features. In contrast, the physical basis of other social judgements, such as attractiveness, intelligence, and trustworthiness is not as yet entirely understood, despite the consistency of these judgements from faces. The present set of experiments investigated the perception of social characteristics in faces, using an adaptation of the von Restorff/isolation paradigm to determine which social characteristics are spontaneously encoded from the face. The isolation effect involves enhanced memory for perceptually salient items in a list (items that are isolated in the sense that they are in numeric minority) and our results suggested that its locus is at the encoding stage of the recognition memory experiment. Isolation in the present experiments was achieved by manipulating the number of faces included in the sets on the basis of certain characteristics. Because the manipulation of the characteristics of faces in a set to be learnt was not mentioned in most of the experiments, any resulting memory increment for the isolated items could be taken as an index of spontaneous processing of the manipulated social characteristic. Age and sex were found to be spontaneously encoded from faces. Results for other characteristies were mixed, ranging from distinctiveness and attractiveness, for which there was some indication of spontaneous processing, to intelligence and trustworthiness, which did not seem to be spontaneously encoded from faces. For intelligence, an isolation effect was found only when the experiment required a judgement that led to activation of the appropriate stereotype.