Journal
ATLANTIC JOURNAL OF COMMUNICATION
Volume 13, Issue 3, Pages 150-168Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1207/s15456889ajc1303_2
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This article offers a conceptual framework for filling a void in the research on convergence and for extending research into gatekeeping and diffusion of innovation. It offers the convergence continuum as a dynamic model that defines news convergence as a series of behavior-based activities illustrating the interaction and cooperation stages of staff members at newspapers, television stations, and Web organizations with news partnerships. The continuum's components provide media professionals with a better understanding of an evolutionary trend in their industry as they develop cross-media alliances. This article makes no attempt to quantify convergence efforts or any of the theories and concepts that inform the efforts; instead, it is an attempt to develop the conceptual and empirical tools needed to conduct such studies.
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