Journal
JOURNAL OF ENGINEERING AND TECHNOLOGY MANAGEMENT
Volume 37, Issue -, Pages 40-51Publisher
ELSEVIER SCIENCE BV
DOI: 10.1016/j.jengtecman.2015.08.004
Keywords
Lead user; Social media; Netnography; Crowdsourcing; User innovation
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Despite the extensive literature on the benefits of netnography and crowdsourcing for insight and idea generation, little research has been conducted on their practical relevance and application for identifying lead users. We address this gap through an analysis of 24 lead user projects investigating the viability, underlying processes, and main differences of these new search strategies. We argue that both methods justify the significant investments by additionally providing a user-centric basis for subsequent ideation sessions with lead users. Our findings contribute to user innovation literature by demonstrating new ways of identifying these highly valuable users in the social media age. (c) 2015 Elsevier B.V. All rights reserved.
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