Journal
JOURNAL OF AMERICAN COLLEGE HEALTH
Volume 54, Issue 4, Pages 213-218Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.3200/JACH.54.4.213-218
Keywords
alcohol; binge drinking; college students; social norms
Funding
- NIAAA NIH HHS [R01 AA014576, R01 AA014576-03] Funding Source: Medline
- NATIONAL INSTITUTE ON ALCOHOL ABUSE AND ALCOHOLISM [R01AA014576] Funding Source: NIH RePORTER
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College students have been shown to consistently overestimate the drinking of their peers. As a result, social norms approaches are effective in correcting these misperceived norms to reduce alcohol consumption and alcohol-related problems. In this review of literature, the authors critically evaluated the effectiveness of personalized normative feedback. In addition, the authors reviewed personalized normative feedback interventions and provided suggestions for increasing the efficacy of these interventions by making better use of salient referent group data.
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