Journal
JOURNAL OF BUSINESS ETHICS
Volume 71, Issue 3, Pages 321-334Publisher
SPRINGER
DOI: 10.1007/s10551-006-9141-2
Keywords
corporate social responsibility; global public policy network (GPPN); governance; non-governmental organizations; activism
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Globalization has increased the economic power of the multinational corporation (MNC), engendering calls for greater corporate social responsibility (CSR) from these companies. However, the current mechanisms of global governance are inadequate to codify and enforce recognized CSR standards. One method by which companies can impact positively on global governance is through the mechanism of Global Public Policy Networks (GPPN). These networks build on the individual strength of MNCs, domestic governments, and non-governmental organizations to create expected standards of behaviour in such areas as labour rights, environmental standards, and working conditions. This article models GPPN in the issue area of CSR. The potential benefits of GPPN include better overall coordination among industry and government in establishing what social expectations the modern MNC will be expected to fill.
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