Journal
INTERNATIONAL JOURNAL OF INNOVATION AND LEARNING
Volume 4, Issue 4, Pages 425-443Publisher
INDERSCIENCE ENTERPRISES LTD
DOI: 10.1504/IJIL.2007.012580
Keywords
innovation; micro-strategy; product innovation; knowledge levels; knowledge bases; knowledge-based view; learning; innovation-based diversification; New Product Development; NPD
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Funding
- National Technology Agency of Finland, TEKES
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Diversification strategy discussions had relatively little focus on the unintentional diversification caused by a product innovation that does not match the existing business strategy of a company. The objective of the study is to deepen the understanding of product innovation-based diversification as a corporate micro-strategy. The new theory development is illustrated by a case study. A finding is that the micro-view offers a way to better understand the innovation-based diversification, which is an unavoidable consequence of any product innovation in a company. Another finding is that the diversification indicators operate beyond the limits of the coherent product innovation concept.
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