Journal
ENVIRONMENT AND BEHAVIOR
Volume 39, Issue 1, Pages 106-123Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/0013916506295573
Keywords
estimation; food-related decisions; meal cessation; mindless eating; obesity
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How aware are people of food-related decisions they make and how the environment influences these decisions? Study 1 shows that 139 people underestimated the number of food-related decisions they made-by an average of more than 221 decisions. Study 2 examined 192 people who overserved and overate 31% more food as a result of having been given an exaggerated environmental cue (Such as a large bowl). Of those studied, 21% denied having eaten more, 75% attributed it to other reasons (such as hunger), and only 4% attributed it to the cue. These studies underscore two key points: First, we are aware of only a fraction of the food decisions we make. Second, we are either unaware of how our environment influences these decisions or we are unwilling to acknowledge it.
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